7 Tips To Choose An Automation Tool For Your Business Growth

Nowadays, businesses need automation tools to save time and money. As a matter of fact, automation tools bring a lot of efficiency and effectiveness. That is the reason, they are all the rage these days. Before you choose an automation tool for your business growth, make sure you consider a couple things. Given below are a few factors to consider when choosing a marketing automation tool. Read on to know more.

1. Ease Of Usage

Ease of usage and flexibility are the two factors that can affect the performance of the tool. Apart from this, since organizational needs continue to change with time, the tools they need should be user friendly and flexible.

2. Portability

The second most important factor that you should consider is portability of the tool. Actually, this is all about how and what you are going to do is the maker of the tool goes out of business. Apart from this, making sure that the tool is portable can make it easier for you to deal with cost reduction requirements, requirement changes and performance issues, just to name a few.

3. Reporting

Good businesses have goals that are measurable no matter what they do. The same applies to marketing whether it is a modern approach or native approach. If you look at the reporting feature of the automation tool, you will save you from a lot of troubles down the road.

4. Interoperability

Make sure the automation platform can be integrated with the other tools used in your organization.

5. Mobility

Nowadays, mobile phones are used for almost everything. When choosing an automation tool, make sure you consider the mobility factor as well. this will help you greatly in the long run.

6. Customization Or Adaptability

Automation tools that are sold online have standard features. And you need to customize these tools so that they can meet the needs of your organization. So, make sure that the provider is open and adaptable. Besides, the tool should be easy to customize. If the tool can’t be customized, you will be unable to use it down the road. So, you may want to ask the provider of the tool if it can be customized.

7. Cost

There is no doubt that the tool should be reasonably priced. Often, people make their selection decision based on the cost or price alone, which is not a good idea. What you need to do is look at the RIO while choosing a tool. If you are looking for a basic tool with basic features, you won’t have to pay a lot of money. But if you need one with a lot of advanced features, be ready to pay a bit more money. We suggest that you look at the needs of your business to choose a tool that can best meet your needs.

Pricing Strategy – What It Is?

Product pricing is a major and vital focus of market research. The idea is not to find what consumers like, but to establish what they are willing to pay for any given product or service. Then researchers use that information to establish a price tag that is ideal for maximizing the profit for that product or service. There are four primary methods researchers use to establish this ideal price tag: Conjoint Analysis, the Brand-Price Trade-Off, the Gabor-Granger technique, and the Van Westendorp Price Sensitivity Monitor.

What consumers are willing to pay is not the only consideration in pricing strategy. The market you are in and the cost of production are also important considerations in establishing optimum prices. Some items, like cars and computers, lose value almost the minute they are made. And you do not want to charge $10.00 for something that costs you $25.00 to make and market. Price models and market models are a part of pricing research that are used to estimate prime demand points and the responses of competitors in your market. All these things and more need to be considered when deciding what pricing strategy to use.

The Gabor-Granger technique, also known as immediate pricing, is a survey-based system. Customers are asked if they would purchase a certain product at a specific price. They are asked this question with a variety of different prices. From the results of this survey, the perfect price for each person can be established and then the best average price can be estimated from all the responses. On the plus side, this techniques gives you a quick answer. On the other hand, it may not be especially accurate because people may not give a truthful answer about how much they would be willing to pay for the product. The other drawback is that this approach only asks about a specific isolated product – if consumers are faced with the same, or a similar, product for a lower price, they would likely purchase the less expensive item.

The van Westendorp Price Sensitivity Monitor is also survey-based but, it asks more questions that are more specifically aimed. Rather than one question, as the Gabor-Granger technique, it asks four questions: at what price is it a bargain; at what price is the product becoming too expensive; at what price would you start questioning the quality of the product; and at what price is the product way too expensive to think about buying it.

While it may not seem like a big difference – one question versus four – the four questions of the van Westendorp approach offer more detailed information, making it easier to establish a full range of prices for a specific product. That extra information can then be used to address variation in competitors’ prices as well as variation in individual customer responses.

No matter which specific technique, or combination of them, that you decide to use, there is a quantity of good information you can use to establish the best success for your product or service.

Juggling Living in the Now and Our Businesses

Does anyone else find this quite a tightrope walk? It can be quite mind boggling!

The Past, Future but rarely Present

The business world at large demands projections, business plans, analysis of data and constant checking of figures – which area of our business should we concentrate on next, which country should we try to conquer next? A full time job in itself if we don’t have people to help us out!

All of the above serve to keep us in either the past or the future. The present moment is fleeting and reflects what we have been doing in the past anyway – so why spend so much time analysing it? Surely, by looking at the present moment and where we are – not just in business, but in our lives – we have a pretty accurate yardstick of how we have been creating our lives to date.

Business is a Serious Business

Most businesses are run with the aim of making money – yes, I know – I’m stating the obvious! However, isn’t it just this factor that takes the joy out of many businesses? A bit like a person who loves amateur dramatics, but when they decide to transfer over to the professional stage the joy dissipates because now their lifestyle depends on their success. There is a mantle of seriousness which now envelopes them and, except for a fortunate few, it’s not fun anymore, but business.

This very seriousness is what ties people up in knots, makes them tense, stressed and out of touch with their intuition and guidance. There is too much fear of failure and thoughts of not having enough money to support themselves, needing to go back into work that they hate doing just to make ends meet and even the fear of people telling them ‘I told you so!’

There are many layers to starting our own business. It’s about making ourselves vulnerable because we can ultimately be rejected by the world and nobody wants what we have to offer. The ultimate rejection! It takes courage to take that leap of faith.

We have to be Passionate

Loving what we do is really the only way to have any chance of a successful business, and I’m not just talking about money. I’m sure all of us have had dealings with businesses which have been run delightfully – restaurants that serve the most delicious food for example. Then one day we visit our favourite restaurant and the food isn’t quite as good, the service isn’t quite as personal and, on enquiry, we find that the restaurant has changed hands. The passion and energy of the person/people that started it has gone and, unless the restaurant is taken over by people with equal passion, the customers are going to feel the difference. Is there ever the same level of passion shown for a business which is already a running concern versus one that has been built from scratch with blood, sweat and tears? I don’t know, but I doubt it.

It is our energy which runs our business. We can have unlimited funds to throw at it, but unless we have passion for what we do that money is going to go down the drain, as potential customers will sense that we aren’t in business for the love of it, but purely as a way of making as much money as we can, in as short a time as possible. We won’t show up as people that they can trust!

Getting Things into Perspective

I think that it is imperative to focus on the present moment to stay sane in business. We can easily be forever looking at next month, next year or 5 years hence as to what our business should have achieved by then – along with that is all the pressure of trying to make that imaginary path an actual reality. If we have started a business with borrowed money, we also have the stress of having to report in on our successes or failures to meet financial deadlines. Our stress levels rise exponentially if we are in that situation!

The same as an artist will create a work of art or a piece of music, putting their heart and soul into it, and then tentatively release it into the world in the hope that someone out there will grasp its essence and understand what was in their heart at the time of composition. That is what it is like with our businesses – we put our hearts and souls into them and then hope that somebody, anybody, out there ‘gets it’ and will join us on our journey.

Ultimately, there are no guarantees that our businesses will be financially successful, but we can guarantee that they are emotionally successful on a day to day basis through following our intuition and doing what we love in each and every moment. Using this method will probably mean that projections fly out the window, as we can be lead down an entirely different path and our business could serve completely another purpose to the one we had originally envisaged. We could also be lead to change to another business, or travel another path – who knows. Life is full of surprises!

My point is that when we focus on the future and the money we feel we need to make (sometimes just for worldly validation), we often distance ourselves from the heart of our business, and the reason why we started it. Fear is what we feel when we imagine that we won’t make self-imposed deadlines – again, it’s often all about the money! Then our business suddenly becomes this massive thing which takes over all of our life, and we start to see it as the means of our ultimate glory or destruction – we see our whole lives depending on its success. Then the tables are turned – instead of us being the owner of our business, our business becomes the owner of our life!

I know people who don’t run their own businesses who are working jobs that they absolutely hate, but they fear leaving or losing those jobs because they have tied their whole existence to them. They don’t have enough faith in the Universe to provide for their needs, and transfer the power of the Universe to the company they are working for – making it the be all and end all! If they could just step away from their fears of destitution and homelessness, they would see that the company is merely a tool for the Universe to provide for their needs, and that they can change that and create a much more pleasant and worthwhile experience for themselves.

Similarly, if we can view our business as a tool the Universe has given us to either provide for our material needs and/or our emotional needs, that will help us to lighten up and enjoy the experience. However, if we see our business as our only means of survival, then it’s like having a partner that we rely on to supply every aspect of our happiness! It just doesn’t happen!

Conclusion

I believe that each of us has a unique path to follow and that we are only shown one step of that path at a time. The journey unfolds as we take the next step, and our mind-set and emotions are the keys to our final destination. If we move forward with joy and anticipation, then we find that in every moment. If we move forward with fear and trepidation, we similarly find that in every moment. We can choose to be a creator or a victim – the choice is ours. The good news is that we can change direction at any time – by living in the present moment and being grateful for what we have at that specific time. The more grateful we are, the more things we receive to make us even more grateful. I’m not saying anything new – a lot of people are talking about this and have been for many years. The thing is – it works!