Category: business

Pricing Strategy – What It Is?

Product pricing is a major and vital focus of market research. The idea is not to find what consumers like, but to establish what they are willing to pay for any given product or service. Then researchers use that information to establish a price tag that is ideal for maximizing the profit for that product …

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Juggling Living in the Now and Our Businesses

Does anyone else find this quite a tightrope walk? It can be quite mind boggling! The Past, Future but rarely Present The business world at large demands projections, business plans, analysis of data and constant checking of figures – which area of our business should we concentrate on next, which country should we try to …

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